About Us

indie.ninja connects “indies”; artists, managers, labels, to a curated network of “ninjas”- professionals ranging from live crew, designers, marketing and promo teams, accountants and everything in-between.

Finding an experienced rock publicist in North America, a guitar tech in Germany or a t-shirt designer that understands metal, are some of the challenges the independent community faces. That’s where “indie.ninja” comes to the rescue.

Every indie needs a ninja!!

The Team

Laurens Kusters

Co-founder

A multilingual music executive with over 25 years of global label operations, music publishing and artist management experience. Visionary marketer with a real feel for youth culture and rock music. As the founder of I Scream Records, he single-handed led the company to become a globally recognized independent label. Laurens is an artist- and tour manager working with, amongst others, Sick Of It All, Justin Townes Earle and Marilyn Manson.

Bill Wilson

Co-founder

A well-connected music industry professional with over two decades of experience working in varied roles within independent and major record labels, internet ventures, and mobile content. After founding his own indie label, Blackout! Records in 1989, Wilson has held positions at RED, Caroline, Earache Records, Cellfish Media, Atlantic Records, and the Music Business Association.

Ray Canapini

Creative Director

Ray brings over 15 years of experience in advertising, entertainment and creative tech. He’s best known for his award winning work on the music streaming series Unstaged by American Express. His collaborations with artists such as Coldplay, Jay-Z, Usher and The Killers alongside with film directors like Werner Herzog, Hamilton Fish and Anton Corbijn has helped redefine what fan participation could mean in a digital era. Ray’s experience and background brings unique value in bridging brand, product design, tech and user experience.

Press Contact: Laurie Jakobsen/ Jaybird PR